ENIGMA BY BULGARI Made In Italy Earrings Designed In 18K Gold
original brand name: Enigma by BULGARI
product type: earrings
made in: ITALY
make: high quality
material: 18K White gold
total item weight: 28.00g
total gemstone carat weight: 1.77ctw
dimensions: 33 x 13
quantity / ctw: 268/1.77ctw
color: E - F
clarity: VVS1 - VVS2
total item length: 66mm
GB-Enigma was established in 1989 in Neuchatel, Switzerland, by Gianni Bulgari to produce and market timepieces of his own design.
Driven by innovative thinking, GB-Enigma launched a series of jumping-hour watches with a strong design identity. They were marketed under the brand (after Gianni Bulgari's initials), Enigma being the company name.
In defiance of traditional branding, watches did not carry the logo on their face but only on the case-back. Yet, they remained identifiable by a unique design.
In 1995, the corporate name was promoted to brand name status and watches carried Enigma on their face.
That same year, GB-Enigma moved its headquarters to Geneva.
In 1997, GB-Enigma launched a groundbreaking product, the "Bezel Manual Winder", a patented mechanical watch that was the only one manually rewound by turning the bezel.
2002 marked the return of Gianni Bulgari to jewellery. A period of intensive product design lead to the creation of over one thousand different jewels which redefined Enigma's mission: to become a jewellery brand with its own retail stores. In a reversal of roles, watches became the accessory to jewellery.
The first GB-Enigma store opened in Rome in December 2005, followed by Geneva in June 2006.
GB-Enigma has evolved from a watch company into an operation involving both jewellery and watches reflecting in every step, from packaging to store design, Gianni Bulgari's very individual approach to luxury.
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